Creating iOS apps begins with clarity about the target users, the core function of the app, and the initial problem the first release needs to address. A solid discovery phase helps outline the MVP, select an appropriate architecture, and steer away from features that seem flashy in theory but don't enhance actual usage.

After the base is in place, attention turns to how the UI behaves, overall performance, and reliability across different iPhone models and iOS updates. Uniform navigation flows, prudent state handling, and thoughtfully designed integrations (payments, authentication, analytics, backend APIs) simplify maintenance and allow the product to grow after it hits the App Store.